Client Projects & Case Studies
Where Strategy Meets Systems — Growth Follows
Client Projects & Case Studies
Where Strategy Meets Systems — Growth Follows
Ariana Moseley
Business Consultant & Full-Stack Marketer
Every business is different.
That’s why my work focuses on pairing the right strategy
with the right systems to deliver high-impact results.
The strategies and systems behind these projects are designed to help businesses stand out and grow smarter.
From lead generation to brand positioning,
these case studies show how I combine data & creativity
to get results.
Ariana Moseley
Business Consultant &
Full-Stack Marketer
Every business is different.
That’s why my work focuses on pairing the right strategy
with the right systems to deliver high-impact results.
The strategies and systems behind these projects are designed to help businesses stand out and grow smarter.
From lead generation to brand positioning,
these case studies show how I combine data & creativity
to get results.
– Ariana Moseley
Founder, Consultant
Every business is different.
That’s why my work focuses on pairing the right strategy with the right systems to deliver high-impact results.
The strategies and systems behind these projects are designed to help businesses stand out and grow smarter.
From lead generation to brand positioning,
these case studies show how I combine data & creativity to get results.
Featured Projects
Nova Home Care
Lead Gen + Meta Ads + Automation
Generated a 91% qualified lead rate
in just 7 weeks by creating a targeted acquisition strategy tailored to Nova’s audience.
Client Overview
Nova Home Care is a non-medical home care agency serving seniors and adults
with disabilities in Greater Philadelphia.
When they partnered with me, their digital presence was underdeveloped,
with limited visibility and no structured strategy in place.
Challenge
Nova Home Care needed to generate caregiver leads and client inquiries quickly without committing to a full-scale marketing overhaul.
Their biggest hurdles were:
No structured digital marketing strategy
Limited visibility within their service area
No optimized website or established Facebook presence
Urgent need to start building a pipeline of qualified leads
Strategy
I designed a targeted acquisition approach to quickly capture and qualify prospects while building a digital foundation for long-term credibility.
Platform Selection
Through market research, I identified the most relevant audience segments for Nova Home Care:
Adults (ages 35–65+) seeking care for parents/family members
Individuals in need of home care services themselves
This demographic is highly active on Facebook, making it the most effective platform to reach qualified prospects quickly. By using Facebook lead ads, we created a direct path for inquiries without relying on an outdated website or complex funnel build.
Lead Capture: Prioritized in-platform Facebook lead forms over directing traffic to their outdated site → reduced drop-off and improved conversions.
Brand Awareness Boost: Built and optimized their Facebook Business Page to establish credibility and increase visibility in their niche.
Message Optimization: Developed ad creatives that emphasized trust, reliability, and compassionate care —the values most important to families seeking home care.
Execution
Built and tested multiple ad variations, targeting both caregivers and families seeking support.
Monitored cost per lead and adjusted budgets weekly to maximize ROI.
Set up MailerLite + Make automations, paired with conversion-focused email copy to nurture leads:
Instant confirmation emails built trust immediately after form submission.
Follow-up sequences re-engaged leads who didn’t answer the phone, improving response opportunities.
All leads were auto-populated into Excel for easy tracking and handoff.
Results (July 11 – August 31)
In under 2 months:
102 total leads generated
$18.78 average cost per lead, best performing ad - $12.67!
Increased Facebook page likes, comments, and shares → organic brand visibility expanded
Impact
This campaign didn’t just deliver fast leads — it laid the foundation for Nova’s digital credibility:
Established their Facebook presence from scratch
Boosted awareness in a competitive local market
Positioned Nova Home Care as a trusted provider through messaging and engagement
Built systems for streamlined lead access and automated follow-up → saving the client time and ensuring no lead went ignored
Confirmation + follow-up emails positioned Nova as trustworthy and responsive.
The system reduced manual effort while keeping prospects warm, ensuring fewer opportunities slipped through the cracks.
You don’t need more marketing noise.
You need a partner who knows exactly which strategies
move the needle and get results.
Let’s create a plan that matches your vision and scales your business
efficiently and effectively.
GSSteppingStoneLLC Rentals
Maximizing Bookings & Guest Experience
Optimized listings and booking systems to attract more qualified inquiries, increase revenue potential, and create a smoother process for both guests and the client.
Client Overview
GSSteppingStoneLLC is a mid-term rental provider based in Brooklyn, NY, serving professionals seeking fully furnished stays.
The client had existing listings on Furnished Finder but was struggling with attracting
the right guests and managing the process efficiently.
Challenge
The client needed to attract more qualified tenants, reduce back-and-forth in the inquiry process, and create a smoother booking experience.
Key challenges included:
Receiving inquiries from unqualified or unsuitable tenants
Inquiries ghosting after initial communication
Manual booking workflows that required constant oversight
Limited tech skills → difficulty managing digital tools
A need for better guest communication and review-building systems
Strategy
I designed a comprehensive rental optimization plan focused on:
Listing Optimization: Refined copywriting to appeal to the client’s ideal tenants and reduce mismatched inquiries. Improved visuals, including new photos, video tours, and a refreshed presentation to better highlight the property.
Guest Qualification: Created a detailed inquiry form that collected all critical information upfront, filtering out non-serious leads and saving time for both the client and prospective guests.
System Automation: Streamlined the booking workflow with automation to notify the client about new leads via text, tag inquiries as qualified/not qualified, and send next-step emails.
Guest Experience & Operations: Created a clear property guide covering amenities (washer/dryer, WiFi, local recommendations, etc.) so guests have all the information they need. Designed client-facing checklists (cleaning, walkthrough, new guest prep) to ensure each stay is seamless, consistent, and guest-ready.
Review System: Implemented a structured follow-up process to encourage guest reviews and improve reputation.
Execution
Built a dedicated GHL landing page and optimized inquiry forms.
System automation: Built automations to streamline the entire inquiry process. Each new inquiry triggered an instant text notification to the client with all key details, removing delays in response time. Used trigger links that, when clicked by the client, automatically tagged the inquiry as qualified or unqualified and routed it into the appropriate workflow. Created separate workflows depending on qualification, ensuring serious prospects received timely follow-up while unqualified leads were filtered out. This reduced manual back-and-forth, saved hours each week, and ensured no lead slipped through the cracks.
Email Communication: Drafted professional onboarding and follow-up emails that: Built trust with guests by clearly outlining next steps and setting expectations. Maintained professionalism with consistent, branded communication. Nurtured leads and kept them warm, ensuring higher follow-through on inquiries and bookings.
Tenant Screening: Researched and implemented additional tenant screening programs (per client request) to provide an extra layer of security beyond Furnished Finder’s single-person checks.
Communication Templates: Created ready-to-use messaging templates for the client, making guest interactions smoother, more consistent, and less time-consuming.
Property Information Materials: Updated and redesigned the property guide with a modern, high-value layout covering amenities (washer/dryer, Wi-Fi, local spots, etc.) to create a more polished and guest-friendly experience.
Review Incentive System: Built a structured, professional process to request and incentivize reviews, helping boost reputation and attract higher-quality tenants.
Impact
The client now has a rental operation that feels lighter, more professional, and more profitable:
Time Saved & Reduced stress: Automations took repetitive tasks off the client’s plate, freeing her to focus on operations.
Stronger inquiries: Optimized listings and screening filtered out unqualified leads, attracting more serious, ideal tenants.
Guest experience elevated: Consistent presentation and communication improvements are already making stays smoother.
Confidence gained: With screening tools and structured processes in place, the client feels more secure in accepting the right tenants.
Revenue potential: A smoother booking process and better-fit tenants increased the likelihood of consistent occupancy and higher-value stays.
Momentum built: The system is designed to generate more positive reviews and attract higher-quality inquiries over time.
- Here's some stuff
You don’t need more marketing noise.
You need a partner who knows exactly which strategies
move the needle and get results.
Let’s create a plan that matches your vision and scales your business
efficiently and effectively.
The Wellness Manor
Start Smart: Business Planning & Branding
Built a full business and brand foundation to position The Wellness Manor as a trusted nonprofit leader in faith-based therapy and immersive wellness experiences, creating a
clear roadmap for launch and growth.
Past Projects/Work
Websites & Funnels
The Purple Purpose
Coming Soon!
Baked by Katya
Coming Soon!
Content & Social Media
Gilded Fox Handmade Soaps
Coming Soon!
New Concepts for Living
Coming Soon!
Business Planning & Branding
Baked by Katya
Coming Soon!
